NEW YORK & COLORADO SPRINGS, Colorado (Oct. 30, 2023) – USA Basketball announced a multi-year partnership with SKIMS to become the Official Underwear of USA Basketball in partnership across the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA).
“We’re honored to partner with USA Basketball and look forward to working together on generating excitement and demand for SKIMS underwear by showing up in unexpected ways for fans and players across the U.S.” said Jens Grede, Co-Founder & CEO, SKIMS.
“USA Basketball is proud to partner with SKIMS, an iconic and continually evolving brand,” USA Basketball CEO Jim Tooley said. “We are thrilled to be part of the collaboration that includes basketball’s most iconic brands with fanbases that span the globe.”
SKIMS will be highlighted at USA Basketball marquee events, including the USA Basketball Showcase, and will receive exposure through on-court signage and on the brand’s social and digital platforms. The USA Basketball Showcase features USA men’s and women’s national team exhibition games prior to major international competitions.
SKIMS, which launched in 2019, is the solutions-oriented brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for every body.
SKIMS Mens launched on October 26. It features three collections of everyday essentials developed with comfort at the forefront as the brand brings its expertise in style, comfort and fit to a new audience.